“Whatever you are, be a good one.”
— Abraham Lincoln

Regardless of what you do, if you're dedicated, motivated, and push yourself to always be a bit better- you're bound to do good things. No, these aren't the only ingredients that make the ‘recipe for success’, but they are crucial ones. And they are traits that I try to embrace everyday, and encourage those around me to as well. 

For the better part of the past decade, I’ve been immersed at the intersection of communication marketing, digital media and emerging technologies. I work hard to understand the unique challenges my clients face, and lead an integrated team to deliver breakthrough work via sharp strategy, the power of creativity and production smarts.

Clients (Past and Present)

areas of experience

  • Social/Digital/CRM Strategy
  • Film (hero, hub, hygene)
  • Media strategy (digital & traditional)
  • Comms Planning
  • Website Build (Discover/Define/Develop/Measurement)
  • 360 Campaign Development

Professional Highlights

  • Tapped to lead a series of internal steering committees at john st to help shape the future of the agency: service offerings, digital leadership, employee experience. (2017-2018)
  • Re-branding of Home Hardware Stores Limited (2017)
  • Google’s YouTube Speaker Series (2013)
  • Successfully turning around the performance and engagement of a number of ‘at risk’ employees over the past 2 years (2017-2018)
  • Recognized as one of Canada’s top employees by DDB’s Global Catalyst program (2015)
  • Contractor with United Nation’s, supporting the regional director of culture for UNESCO.(2006-2007)
  • Growing office revenue at Tribal DDB, VICE Media and john st (2015-2018)
  • Recognized 30+ times for excellence in creative, strategic and business awards shows (national and international) (2015-2018)
  • Part of a team that has been recognized 3 times as Digital Agency of the year (2012,2013, 2015)
  • Successful implementation of a number of work style methodologies to improve collaboration at Tribal DDB and VICE Media (2015-2017)

Professional Experience

Team Leader john st advertising: January 2017- Present

Overview: Recruited to onboard the newest and largest account at the agency (Home Hardware). I led a cross function agency and media team to help Home Hardware leadership re-position their brand and bring to market. More recently, I’ve been working with Loblaw Corporation and Mitsubishi Motors and their media partners on a series of initiatives.

Key Clients: Home Hardware, Shoppers Drug Mart, Real Canadian Superstore, Mitsubishi

Highlights:

  • Successful onboarding the Home Hardware business and the rollout (internal & external) of a new brand position: Here’s How.
  • Working with media partners to re-imagine the retailer’s go-to-market approach creating cohesive/integrated themes and a heavier emphasis on digital media channels.
  • Successfully building the case for “brand” messaging within the Shopper Drug Mart organization.
  • Leading a series of internal steering committees to help shape future of the agency (digital thought leadership, employee experience, service offerings)
  • Working with media partners to develop enhanced consumer journey intelligence for Mitsubishi; providing channel usage a behavioral insights to inform comms planning.

 

Head of Client Service VICE Media: May 2016 - January 2017

Overview: Leading the Client Service division for VICE Media's Canadian office. Responsible for the overall performance of the client service team, including but not limited to revenue growth, organic business development, client relationship management and overall experience excellence.

Key Clients: Fido, Google, General Motors, General Mills, Ubisoft, Molson/Coors, Bank of Montreal, Coca-Cola, Air Canada,

Highlights:

  • Implemented new organizational approach to RFP management, and challenged the team to build out process to improve cross functional project management.
  • Contributed to a successful 2016, with a +2x revenue growth, multiple industry awards nominations and a successful staffing re-organization to better suit the challenges of significant growth.

 

Group Account Director Tribal Worldwide : April 2015-Present

Key Accounts: Economical Insurance, Saputo, Adidas, Google

Highlights: Developed a new brand identity and positioning for a new large Canadian Insurance provider. Lead a cross-functional/cross office team (10+) to bring the new brand to life via various streams (website, collateral, office design, awareness campaign) 

 

Account Director Tribal Worldwide: January 2013-March 2015

Key Accounts: Canadian Tire, Google, General Mills

Highlights: Implemented an agile style project management style to create Canadian Tire’s new digital catalogue.

 

Account Supervisor Tribal Worldwide: November 2011-December 2012

Key Accounts: Canadian Tire

Highlights: Recognized by the Webby Awards for the Canadian Tire Spring 360 paralax microsite experience. A very ambitious production that nearly killed us, but it worked!

 

Account Supervisor Publicis: June 2009-October 2011

Key Accounts: Rogers, Toronto Blue Jays

Highlights: Integrated campaign leader on one of Canada's largest and most fast paced advertising accounts. Successfully overhauled Rogers (multiple) Facebook properties to create a central social content platform. Worked with multiple Rogers stakeholders to create a social content editorial board. 

 

Account Executive/Coordinator Publicis Modem: April 2008- May 2009

Key Accounts: Purina/Nestle, AB-Inbev

Highlights: Managed Purina’s E-CRM for puppies and kittens as well as numerous website launches (promotions, new product launches, post login UX fixes)

 

Junior Program Consultant UNESCO: October 2006-October 2007

Highlights: Reported directly to the East Asia regional director for culture at UNESCO in Beijing, China.

Education

B.A McGill University, 2004

International Development Studies, American History