Nick Pigott

PROBLEM

Canadian Tire Bank had its current website in place for several years with no enhancements, nor revisions based on customer experience or competitive landscape/customer expectations.  As a result the site experience was underperforming in many respects. 

SOLUTION

A complete site redesign, starting with a strategic discovery and recommendation, user experience definition and finally user experience design and implementation. The re-design sought to improve site engagement and cross sell opportunities among existing customers as well as improve online conversion for new visitors.

RESULTS

The re-designed has achieved and surpassed its objective from an experience improvement perspective. YOY comparison from the new site vs the old show jumps in:

• Page views (up 136%)
• Session time (up 61%)
• Bounce rate (down 35%)