PROBLEM
Canadian Tire has never been the place you go for inspiration. You go in, you get exactly what you need and you leave. With new competition from hot, attractive brands like Target looming, Canadian Tire had to take their brand a step further to create an emotional connection with Canadians.
SOLUTION
Canadians everywhere have been using Canadian Tire products in inspiring and passionate ways for over 90 years. By telling these stories, we aligned Canadian Tire with a much bigger purpose – more than just a store, Canadian Tire plays a vital role in the way we all live life in Canada – And no other brand can own that.
RESULTS
In the first 2 months after the launch of the catalogues first issue, we quickly began gaining traction with:
- 170,000 visitors
- 2.5 million pages virtually flipped thorough
- 36% return visitors coming back more than once
- 2 min average time on site (double the requested time spent on site)
- Average of 15 pages viewed per visit (more than twice that of Canadiantire.ca, Canada's number one retail site)
View the full case study here