Problem
75% of auto and home insurance policy holders in Canada are dissatisfied with their insurance provider.
Insurance is confusing and frustrating – you can’t understand the complicated process or compare quotes, you’re not sure if you have the coverage you need, and you’re treated like a number in a risk calculation spreadsheet rather than a human being. Insurance causes anxiety.
Solution
Develop the brand identity for a new insurance company that will revolutionize auto and home insurance. Introducing Sonnet - the first company since insurance began to fundamentally change the industry for the better.
Launched in summer 2016, Sonnet is Canada’s first online only insurance company where consumers can go to receive fast, fair and clear home and auto insurance.
Scope
- Master brand development (naming, tone, positioning)
- Brand design (logo, brand colours/applications, photography, type, iconography)
- Digital experience development (UX, design guide, content strategy, prototyping content writing)
- Collateral development
